L'Oréal has utilised RPC Bramlage-Wiko's expertise in technically challenging personal care packaging solutions, in the manufacture of the bespoke application system for the latest skincare innovation from Garnier.
Part of Garnier Skin Naturals bodytonic range, the new Cellulite Crusher Roll-On uses a unique formulation that targets unwanted cellulite quickly and effectively to suit the busy lifestyles of modern consumers. The gel is applied by means of an ergonomically designed rollerball, which gently massages the skin to ensure optimum penetration exactly where it is needed.
The applicator's complex construction required precision manufacture to ensure that the highest standard of functionality was matched by the premium image expected of Garnier. L'Oréal turned to RPC Bramlage-Wiko based on their excellent long-term relationship in bringing innovative packaging solutions to market.
The application system, patented by L'Oréal, consists of five injection moulded parts including the rollerball, which is manufactured in thermoplastic elastomer (TPE). Its specially designed head offers a soothing massage action while dispensing gel via strategically cut grooves in the plastic. An effective closure also ensures long-term product preservation.
The complete system is designed to fit onto the 100 ml and 150 ml extrusion blow moulded bottles used by L'Oréal.
"As a prestigious and influential brand, consumers expect something special from Garnier products. RPC Bramlage-Wiko is delighted to have been given the opportunity to provide our expertise and support to ensure that the applicator for Cellulite Crusher Roll-On is unique, eye-catching and effective," comments Alfons Böckmann, Director of RPC Bramlage-Wiko cluster.
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